Many people associate food with love and comfort, so it’s something they do to feel better. Stress, worry, and sadness can all lead to overeating or partaking in "comfort foods" that are normally very unhealthy and full of salts, fats, and sugars, even though the person isn't really hungry. After all, the phrase "eating your feelings" didn't come out of nowhere.
We work to change the idea that food equals love and comfort to a healthy lifestyle equals love and comfort.
Additionally, many people carry unhealthy eating habits from their childhood well into their adulthood.
For example, let’s say a client was punished at a very young age for not eating all of her meals. There’s a high likelihood that she would associate the negative feelings of being punished with not clearing her plate well into adulthood. So, rather than stop eating when she is full, she continues to eat until her food is gone, leading to weight gain. With hypnotherapy, we can help diminish those negative feelings and help the client have a healthier relationship with food.